From humble beginnings
LUX was founded at the age of 21 by local entrepreneur, James Courtney, whilst studying Business Administration at the University of Bath. The inspiration for LUX came from James’ time working as a management consultant, where he was regularly dining out at high-quality restaurants on expenses but wasn’t being rewarded for this spend. James, who is originally from Saltford, on the outskirts of Bath, is the only student ever to win the Bath Business competition two years in succession. The first place prize for James as competition winner was an all expensed trip to New York and San Francisco, where James was able to gain advice from the likes of Google and Facebook. This gave James the confidence to make LUX a reality on his return.
Crowdcube, investment and overfunding
LUX found its investment through the award winning online investment platform, Crowdcube, that brings together promising start ups with potential investors. James sought £80,000 to enable him to bring his business model to life, however he surpassed this and become successfully overfunded. Overcome with joy, James stated that the Crowdfunding process had been an “absolute whirlwind” but he just “couldn’t be any happier” with the result. LUX left Crowdcube by surpassing its original target through the support of over 130 investors and began to build itself from the ground up in the city of Bath.
From idea to reality
LUX launched in Bath in February 2017 at an exclusive launch event at the Clifton Sausage. Over 100 attendees came together to mark this milestone including restaurateurs, press, bloggers, investors, local business owners, foodies and LUX supporters.