To get started with card-linked rewards you have to first know what will entice your customers - what rewards do they want? Then...

Card-linking helps to create loyalty as it not only improves the customer checkout journey, but it strengthens the bond a customer has...

Many banks have multiple tiers because the value a customer is worth increases as they move from one tier to the next. As a customer...

For payment card issuers, share of wallet represents what percentage of a customer's transactions are made with your card. The average...

The payment card industry is becoming ever more competitive due to substantial growth in challenger banks. This means that trying to get...

Card linking technology enables members to easily and automatically use loyalty programmes. UK consumers love loyalty cards with 76%...