For Card Issuers

Nov 4, 20204 min read

How to get started with card-linked rewards

To get started with card-linked rewards you have to first know what will entice your customers - what rewards do they want? Then...

Oct 28, 20203 min read

How to use card-linking to reward your high-spenders and loyal customers

Card-linking helps to create loyalty as it not only improves the customer checkout journey, but it strengthens the bond a customer has...

Oct 21, 20203 min read

The benefits of higher tiers and how card-linking can help

Many banks have multiple tiers because the value a customer is worth increases as they move from one tier to the next. As a customer...

Sep 17, 20203 min read

How does card-linking increase your share-of-wallet?

For payment card issuers, share of wallet represents what percentage of a customer's transactions are made with your card. The average...

Sep 10, 20204 min read

How does card-linking strengthen your value proposition?

The payment card industry is becoming ever more competitive due to substantial growth in challenger banks. This means that trying to get...

Aug 6, 20204 min read

What is card-linking and why should you use it?

Card linking technology enables members to easily and automatically use loyalty programmes. UK consumers love loyalty cards with 76%...