For Card Issuers

How to get started with card-linked rewards

To get started with card-linked rewards you have to first know what will entice your customers - what rewards do they want? Then...

How to use card-linking to reward your high-spenders and loyal customers

Card-linking helps to create loyalty as it not only improves the customer checkout journey, but it strengthens the bond a customer has...

The benefits of higher tiers and how card-linking can help

Many banks have multiple tiers because the value a customer is worth increases as they move from one tier to the next. As a customer...

How does card-linking increase your share-of-wallet?

For payment card issuers, share of wallet represents what percentage of a customer's transactions are made with your card. The average...

How does card-linking strengthen your value proposition?

The payment card industry is becoming ever more competitive due to substantial growth in challenger banks. This means that trying to get...

What is card-linking and why should you use it?

Card linking technology enables members to easily and automatically use loyalty programmes. UK consumers love loyalty cards with 76%...