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You can now card link to LUX Rewards... But what does that actually mean?

Updated: Sep 8, 2020


We have now made the exciting announcement that you can card link to your LUX Rewards account, but what does that actually mean? We have answered your questions below...

What is card linking?

It's officially the end of loyalty stamp cards and paper coupons. Today's technologies mean that there are now more convenient and personalised ways for consumers to collect loyalty points.

Card-linked offers (or CLOs) are a card-linking technology that allows operators like LUX Rewards to link an offer to a debit or credit card. This means that when you sign up to LUX Rewards, you can claim your points by simply using your card in a partnered restaurant or bar.