Updated: Aug 17, 2020
Every restaurant considers discounting at one point. We all need to gain customers, and discounting can be very effective for this. But for the smaller restaurants and independents, it can also be a dangerous territory to enter.
Discounts devalue your brand, attract lower spenders and in the long-term, aren’t very cost-effective.
Here are three ways discounting can be bad for your business:
1. Do you want your customers to remember the experience or the savings?
Think back to every occasion you’ve got a great deal on something, did you talk afterward about the experience or the savings?