The impact of no-shows
"We only have 60-65 seats, so if 10-12 people don't show up, the profit gets thrown out the window"
-Joel Best, Sydney Morning Herald
On average, 20% of diners fail to turn up to their booking.
And, as you can see from the restauranteur's quote above, the industry works on fairly small margins.
The cost of no-shows to UK pubs and restaurants is estimated at £16 billion a year.
By understanding why no-shows happen, and the methods we can try to combat them, certainty can be brought to your venue.