How does card-linking strengthen your value proposition?

The payment card industry is becoming ever more competitive due to substantial growth in challenger banks. This means that trying to get prospective customers' attention is becoming increasingly challenging. This is happening alongside the constant battle for customers' share of wallet.


One solution to strengthen your value proposition is using card-linking technology to offer loyalty programmes and rewards.


Card-linking helps you to enhance the relationship a customer has with their payment card as their card becomes an intrinsic part of their daily behaviours. By creating a friction-free, seamless experience, users can easily use loyalty programmes, removing the need for plastic loyalty cards.


With 40% of UK consumers finding carrying loyalty cards to be an inconvenience, you’ll quickly realise that many would be happy to join your business because then they only have to worry about using one card to earn rewards, and conveniently that card is their payment card.