Privacy Policy


We are committed to respecting and protecting your privacy. This policy outlines how we ensure that your data is managed securely and in line with all relevant privacy regulations. This privacy policy applies to our use of any and all data collected by us or provided by you in relation to your use of the Website and mobile application. Please read this privacy policy carefully.

If you have any questions about this policy, please reach out to our team via email at



1. Information about us

  • 1.1. In this privacy policy, the following definitions are used:

    • Data: Collectively all information that you submit to LUX REWARDS LTD. via the Website or Mobile application. This definition incorporates, where applicable, the definitions provided in the Data Protection Act 1998;

    • LUX REWARDS LTD., or us or we: a company incorporated in England and Wales with registered number 09914393 whose registered office is at 5 Collins Buildings, High Street, Saltford, Bristol, England, BS31 3EH;

    • User or you: Any third party that accesses the Website and is not either (i) employed by LUX REWARDS LTD. and acting in the course of their employment or (ii) engaged as a consultant or otherwise providing services to LUX REWARDS LTD. and accessing the Website in connection with the provision of such services;

    • Website: The website that you are currently using,, and any sub-domains of this site unless expressly excluded by their own terms and conditions.

    • Mobile application., or app: The mobile application developed by and for LUX Rewards Ltd. as available on Apple’s App store and Google play store.

    • Partner venue: A restaurant, bar or nightclub who is partnered with LUX, offering points to LUX users from their total bill amounts. Featured on the mobile application or website. The owners have access to a management portal.

  • 1.2. For avoidance of doubt, LUX Rewards’ online services include both a website and mobile application, referred together throughout as “website”. This includes attempts to access LUX Rewards’ services via other digital channels including, but not limited to, mobile tablets and other devices.

  • 1.3. In this privacy policy, unless the context requires a different interpretation:

    • 1.3.1. The singular includes the plural and vice versa;

    • 1.3.2. References to sub-clauses, clauses, schedules or appendices are to sub-clauses, clauses, schedules or appendices of this privacy policy;

    • 1.3.3. A reference to a person includes firms, companies, government entities, trusts and partnerships;

    • 1.3.4. "Including" is understood to mean "including without limitation";

    • 1.3.5. Reference to any statutory provision includes any modification or amendment of it;

    • 1.3.6. The headings and sub-headings do not form part of this privacy policy.


2. Scope of this privacy policy

  • 2.1. This privacy policy applies only to the actions of LUX REWARDS LTD. and Users with respect to this Website and mobile application. It does not extend to any websites that can be accessed from this Website including, but not limited to, any links we may provide to social media websites.


3. Data collected




















Transaction data

  • Credit or debit card information will be gathered securely by Fidel (a third party as listed in section 5). LUX REWARDS LTD. will only receive a token that we can associate with this card, so no card details are held within the LUX REWARDS LTD. database or systems.

  • Transactional information on any of your registered debit or credit cards, when used in one of LUX’s Partner Venues. This includes date, time and location of transaction and amount spent. The only transactional data that LUX REWARDS LTD. will have access to, are transactions made in LUX’s Partner Venues. To clarify, we cannot take payment and we cannot access your bank account.

Legal basis: Consent

4. Our use of Data

  • 4.1. LUX Rewards collects data in order to perform the services requested by the User.

  • 4.2. For purposes of the Data Protection Act 1998, LUX REWARDS LTD. is the "data controller".

  • 4.3. We collect information from you when you register on our mobile application, register any of your debit or credit cards, use any of those registered cards to pay in one of our Partner Venues, claim points, claim a reward or enter information on our website or mobile application.

  • 4.4. Unless we are obliged or permitted by law to do so, and subject to any third party disclosures specifically set out in this policy, your Data will not be shared with third parties.

  • 4.5. This does not include our partner venues on the LUX Rewards platform. Data may be disclosed to selected partners when users have made transactions or/and claimed points at specific venues using registered cards. If a user has not transacted/claimed in a Partner Venue then no data will be shared with said Partner Venue.

  • 4.6. All personal Data is stored securely in accordance with the principles of the Data Protection Act 1998. For more details on security see the clause 11 below (Security).

  • 4.7. Any or all of the above Data may be required by us from time to time in order to provide you with the best possible service and experience when using our Website. Specifically, Data may be used by us for the following reasons:

    • 4.7.1. Internal record keeping;

    • 4.7.2. Improvement of our products/services;

    • 4.7.3. To personalise user's experience and to allow us to deliver the type of content and product offerings in which you are most interested;

    • 4.7.4. Contact for market research purposes which may be done using email or mail. Such information may be used to customise or update the Website;

  • 4.8. in each case, in accordance with this privacy policy.


5. Third party websites and services

  • 5.1. LUX REWARDS LTD. may, from time to time, employ the services of other parties for dealing with certain processes necessary for the operation of the Website and mobile application. The providers of such services do not have access to certain personal Data provided by Users of this Website.

  • 5.2. We use the following third party(s) to conduct business with legitimate interest:

  • 5.3. We may also release your information when we believe release is appropriate to comply with the law, enforce our site policies, or protect ours or others' rights, property, or safety.

  • 5.4. non-personally identifiable visitor information may be provided to other parties for marketing, advertising, or other uses.


6. Links to other websites

  • 6.1. This Website may, from time to time, provide links to other websites. We have no control over such websites and are not responsible for the content of these websites. This privacy policy does not extend to your use of such websites. You are advised to read the privacy policy or statement of other websites prior to using them.


7. Changes of business ownership and control

  • 7.1. LUX REWARDS LTD. may, from time to time, expand or reduce our business and this may involve the sale and/or the transfer of control of all or part of LUX REWARDS LTD., Data provided by Users will, where it is relevant to any part of our business so transferred, be transferred along with that part and the new owner or newly controlling party will, under the terms of this privacy policy, be permitted to use the Data for the purposes for which it was originally supplied to us.

  • 7.2. We may also disclose Data to a prospective purchaser of our business or any part of it.

  • 7.3. In the above instances, we will take steps with the aim of ensuring your privacy is protected.


8. Controlling use of your Data

  • 8.1. Wherever you are required to submit Data, you will be given options to restrict our use of that Data. This may include the following:

    • 8.1.1. Use of Data for direct marketing purposes; and

    • 8.1.2. Sharing Data with third parties.

  • 8.2. Restrictions to the data can be managed in the settings section of the mobile application and upon request to the support team.


9. Functionality of the Website and mobile application

  • 9.1. To use all features and functions available on the Website, you may be required to submit certain Data.

  • 9.2. We use cookies on our website to help compile aggregate data about site traffic and site interaction so that we can offer better site experiences and tools in the future. Cookies allow us to keep track of advertisements, compile aggregate data about site traffic and site interactions in order to offer better site experiences and tools in the future. We may also use trusted third-party services that track this information on our behalf.


10. Accessing your own Data

  • 10.1. You have the right to ask for a copy of any of your personal Data held by LUX REWARDS LTD. (where such Data is held in accordance with this privacy policy).

  • 10.2. Where data is inaccurate, the individual concerned has a right to apply to rectify, block, erase or destroy the inaccurate information. Please contact LUX Rewards at to rectify this issue.


11. Security

  • 11.1. Data security is of great importance to LUX REWARDS LTD. and to protect your Data we have put in place suitable physical, electronic and managerial procedures to safeguard and secure Data collected via this Website.

  • 11.2 The mobile application is hosted and stored with Amazon Web Services in accordance with their privacy policy here.

  • 11.3. If password access is required for certain parts of the Website, you are responsible for keeping this password confidential.

  • 11.4. We endeavour to do our best to protect your personal Data. However, transmission of information over the internet is not entirely secure and is done at your own risk. We cannot ensure the security of your Data transmitted to the Website.


12. General

  • 12.1. You may not transfer any of your rights under this privacy policy to any other person. We may transfer our rights under this privacy policy where we reasonably believe your rights will not be affected.

  • 12.2. If any court or competent authority finds that any provision of this privacy policy (or part of any provision) is invalid, illegal or unenforceable, that provision or part-provision will, to the extent required, be deemed to be deleted, and the validity and enforceability of the other provisions of this privacy policy will not be affected.

  • 12.3. Unless otherwise agreed, no delay, act or omission by a party in exercising any right or remedy will be deemed a waiver of that, or any other, right or remedy.

  • 12.4. This privacy policy is governed by and interpreted according to English law. All disputes arising under this privacy policy are subject to the exclusive jurisdiction of the English courts.


14. Your rights in connection with personal information

Under certain circumstances, by law, you have the right to:

  • 14.1. Request access to your personal information (commonly known as a “data subject access request”). This enables you to receive a confirmation from us as to whether we process any of your personal information or not, and if this is the case, to receive a copy of such personal information and to check that we are lawfully processing it. 

  • 14.2. Request correction of the personal information that we hold about you. This enables you to have any incomplete or inaccurate information we hold about you corrected.

  • 14.3. Request erasure of your personal information (often referred to as “the right to be forgotten”). This enables you to ask us to delete or remove personal information where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal information where you have exercised your right to object to processing (see below).

  • 14.4. Object to processing of your personal information where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground.  

  • 14.5. Request the restriction of processing of your personal information. This enables you to ask us to suspend the processing of personal information about you, for example, if you want us to establish its accuracy or the reason for processing it, or if we no longer need your data for our legitimate interests but we need to hold some of it for the purpose of legal proceedings.

  • 14.6. Request the transfer of your personal information to another party.


If you would like to exercise any of the above rights, please email us.

  • let us have proof of your identity and address (a copy of your driving licence or passport and a recent utility or credit card bill). This is to allow us to verify your identity and prevent disclosure to unauthorised third parties; and

  • let us know the details of your request, for example by specifying the personal data you want to access, the information that is incorrect and the information with which it should be replaced.


Please note that if you request erasure, object to our processing of your personal data or request the restriction of our processing of your personal data we may not be able to provide our services and we may need to deactivate your account on our Website.  

You also have the right to ask us not to process your personal data for marketing purposes. You can exercise your right to prevent such processing by checking certain boxes on the forms we use to collect your data. You can also exercise the right at any time by contacting us at: You can always unsubscribe from our email communications at any time by following the unsubscribe link in our email communications, or by updating your email preferences on your profile on our Website.


13. Changes to this privacy policy

  • 13.1. LUX REWARDS LTD. reserves the right to change this privacy policy as we may deem necessary from time to time or as may be required by law. Any changes will be immediately posted on the Website and you are deemed to have accepted the terms of the privacy policy on your first use of the Website following the alterations.

  • 13.2. You may contact LUX REWARDS LTD. by email at



14. Contact us or the ICO

If you have any concerns or complaints about our privacy activities, you can contact us on You can also contact the Information Commissioner’s Office on 0303 123 1113.

For more details about your rights under the Act, the rules we have to adhere to in collecting and storing your information, and how you can check your data records, please visit